Netherlands Job Openings
Thales
Content Marketing Manager
Amersfoort
FULL TIME
September 3, 2024
Location: Amersfoort DIS, Netherlands
MISSIONS & RESPONSIBILITIES
CUSTOMER INTELLIGENCE
SALES ENABLEMENT
CAMPAIGNS / LOCAL NETWORKS
REPORTING
DECISIONS OWNED / KEY DELIVERABLES
KEY INTERACTIONS
SKILLS & EXPERIENCE REQUIRED
KPIs
CUSTOMER INTELLIGENCE
- Understand local market size, ecosystem and key players
- Understand local regulatory environment and other local go to market barriers and enablers
- Work with key partners / players of the ecosystem to remove/ evolve barriers
- Articulate specific local market insights and local players needs to feed segment strategy
- Understand positioning, messaging, buyer and partner personas and other information regarding products and services to target and generate high quality leads, pipeline and revenue
SALES ENABLEMENT
- Build locally adapted marketing materials and value proposition for targeted customer segment
- Map key players and potential strategic partners. Identify targets on segment and facilitate first discussions
- Work with Account team, Solution Sales, PLMs on the deployment of segment offers on existing customer base
- Work closely with the sales teams to establish clear customer insights (strategic priorities, organizational leverage & obstacles, purchasing criteria)
- Contribute to answer local RFPs and RFQs to deliver revenue, including the gathering of all local intelligence supporting the recommendation of pricing
- Create and maintain relationships with the target audience by being sales-focused to achieve target lead and pipeline generation goals
CAMPAIGNS / LOCAL NETWORKS
- Proactively create demand generation campaigns with partners based on segment go to market
- Develop and drive communications and programs leveraging classic approach (events , seminars, ... ) as well as digital engagement (using all marketing automation tools )
- Create Events plan and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatest programs/promotions
- Work tightly with regional Account and Sales in each territory to optimize campaigns planning and execution
REPORTING
- Build and maintain a solid local marketing plan and associated events calendar and budget
- Produce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational Efficiency
- Manage the lead follow up process with the Sales development reps/Team
- Understand and document Return on local Marketing Investment (ROMI)
DECISIONS OWNED / KEY DELIVERABLES
- Country’s Field Marketing Strategy (incl. events, campaigns, promotions)
- Business intelligence and insights on local market
- Value proposition
- Local Business Development Plan
- Participate to the local pricing
KEY INTERACTIONS
- Sales teams
- Account Marketing
- Segment Marketing
- Digital & Content Marketing team
- Communication
- Market & Competitive Intelligence
- PLMs
SKILLS & EXPERIENCE REQUIRED
- Clear understanding of the ecosystem and marketing trends
- Understanding of the Segment and products promoted
- Ability to run complex projects including stakeholders from various backgrounds and companies
- Strong project management skills and relationship building skills across various teams
- Good understanding of Sales Funnel management
- Strong knowledge Digital Marketing tools and techniques : Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)
- At ease with Marketing Automation platforms to manage campaign programming and track leads generation
- Experience with setting up and managing optimization experiments to improve conversion rate
- Familiarity with reporting/BI tools
- Ability to manage multiple campaigns running at the same time
- Excellent communication skills, partner relationship skills, and team leadership skills
KPIs
- Market or Value share on targeted segments
- Individual campaign success (based on campaign KPIs)
- Revenue/Pipeline
- Operational Efficiency (SFDC, DOMO…)
- Number of customers progressing through funnel
- Number of on-going new sales discussions
We regret to inform you that this job opportunity is no longer available as it has expired
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