About Naïf

Your role

What you will do?

• Lead generation: You develop and implement strategies to collect leads through our website and CRM campaigns, ensuring we connect with the right audience.
• Campaigns: Work with the marketing team to bring campaigns to life on the website and through CRM. You’ll be the one who knows what’s possible and how to make it happen.
• Optimize product assortment: Always be on the lookout for ways to improve how our products are presented online. You use tools or set up usability testing to ensure parents can easily find the information they’re looking for.
• Smooth shopping experience: You closely collaborate with development and a UX designer to implement improvements to the website shopping experience.
• SEO optimization: You ensure our product listings and website content are relevant, accessible, and search-engine friendly, helping parents discover the solutions they need.
• Partnerships: You will work with existing partners, like Ohmygood, and identify and onboard new partners to expand our reach and bring more products into the hands of parents.
• B2B sales: You will drive B2B sales through our platform for business clients, ensuring it operates smoothly and meets their specific needs (e.g. implement subscription model).

What will you bring?

• Creativity: First and foremost, you’re a creative thinker. You bring new ideas and innovative solutions to the table, and understand the power of creativity in driving engagement.
• Consumer focus: You can really put yourself in the shoes of a new parent, and have the ability to create solutions that meet their needs.
• Proactive and detail-oriented: You’re proactive, detail-oriented, and enjoy working on both the creative and technical sides of a project.
• Experienced in digital marketing: You have experience in digital marketing, CRM, or have studied in these areas. While a strong understanding of SEO and CRM is a plus, we’re more focused on finding someone with the right mindset and the creativity to see the bigger picture.
• Comfortable in an international context: You can effectively communicate and collaborate with teams across different markets, ensuring our strategies are relevant for all markets.
• Skilled at writing: While writing isn’t your main responsibility, you have a talent for it and are comfortable contributing when needed. This skill helps you clearly communicate your ideas and support content creation.
• You speak fluent Dutch & English, German is a plus

Working at Naïf

• An unique opportunity to use your marketing skills & experience for the good and make a positive impact.
• Working in a start-up culture full of energy, impact, freedom, and a motivated team.
• A beautiful office to work from, located near the beach of Scheveningen, along with remote working possibilities.
• At least 25 vacation days per year on a full-time basis (but we don’t keep track).
• A competitive salary package.
• A discount on a gym membership at One Fit.
• An annual impact and volunteer day and inspiration sessions from sustainability pioneers.
• We love to celebrate successes and organize many fun team activities together. Last year we went to Texel together and this year we celebrate Christmas in Cologne.