New Zealand Job Openings

Massey University

Digital Content Specialist

Palmerston North

October 20, 2024

Job Description: Digital Content Specialist (Marketing)
Position Purpose: The purpose of this position is to design, produce and publish high-quality
marketing, events and campaign content for Massey websites.
Department: Digital Content Team
Location: Palmerston North or Wellington preferred; Auckland considered
Reports to: Manager, Digital Content
Responsible for: Nil
Delegations: Nil
Job Title: ICT – Digital Content
Key relationships: Internal External
Digital Content Manager and team External marketing vendors and
Marketing and recruitment teams agencies
National and campus events teams
Wider communications and
publishing teams
Massey academic and professional
staff units

Massey University: We are a world-leading university in many academic disciplines and fields
of research. Our point of difference is research that is connected to
community and industry. Our researchers are developing expertise and
skills to advance human knowledge and understanding. Working together
across disciplines and locations, we solve national and global problems
through fundamental, applied and interdisciplinary research, while
culturally and artistically enriching our world.

We are deeply committed to being a Te Tiriti-led university,
demonstrating authentic leadership in contemporary Aotearoa New
Zealand as we uphold Te Tiriti o Waitangi, the founding document of our
nation, and its principles through our practice. We embrace this not just
as an obligation but as a real opportunity for the nation and its people.

Our educators are preparing a new generation of global leaders. Our
students are diverse and are attracted to Massey because they want to
achieve their personal goals or make their mark in the world. They
experience world-class learning that recognises their intellectual and
cultural strengths, expands their horizons and prepares them to
contribute to a rapidly transforming world with skills, critical and creative
thinking and leadership.
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We will be renowned for our passion and caring attitude. All Massey
campuses will be innovation ecosystems, acting as magnets for smart
enterprises. Wherever we are, we will operate in partnerships founded
on respect, trust and mutual benefit. Massey is not only defined by what
we do, but by how we do it.
About this area The Digital Content Team staff are passionate, committed team, working
to improve the web experience of those using Massey’s platforms, both
internal and external. We are a team of content editors and writiers with
best web practice and technical web expertise.
Massey core capabilities
At Massey we are Tiriti-led, upholding Te Tiriti o Waitangi principles through our practice, we:

Demonstrate awareness of Te Tiriti o Waitangi and its contribution to Aotearoa New Zealand

society.

Understand the relevance of Te Tiriti o Waitangi in relation to the work of the University and

the people we serve.

Embracing Te Reo in relevant and practical ways in our workplace interactions and engagement

with external stakeholders, giving expression to Tikanga Māori and protocols that
demonstrates that we respect and value Māori conventions in appropriate settings.At Massey we work together with mutual respect and caring. we:

Act with integrity and trustworthiness and give credit to others for the work they do.
Work cooperatively and inter-dependently to foster and promote the One University approach.
Share knowledge and communicate professionally with courtesy and mutual respect.
Are ethical in all transactions, working within the parameters of our policies and procedures.
Are direct, truthful and maintain confidentiality.
Seek to understand and appreciate our differences.
Keep ourselves and others safe; work together to embrace with the University's health, safety

and wellbeing policies, procedures and programmes; display commitment by actively
supporting all safety and wellbeing initiatives: and by actively engaging in health and safety
improvement opportunities.
At Massey we are future-focused, results- oriented and strive for excellence. we:

Take ownership and responsibility for delivering results to support achievement of University

objectives.

Provide the best quality services to our customers (internal and external) ensuring our

students/ stakeholders are at the heart of everything we do.

Deliver or support world-class research, teaching and learning and citizenship.
Take personal responsibility for our performance, take pride in doing our job well, and commit

to ongoing personal and professional development.

Are motivated and create a positive working environment where our values are reinforced.
Anticipate and respond with agility and resilience to the changing needs of the University and

the communities we serve.

Seek ways to improve our services to deliver in an efficient and effective way.
Embrace technology and apply this innovatively to better meet the needs of those we serve.

Challenge ourselves to reach our potential and help bring out the best in others.
Understand how what we do contributes to the objectives of the University.

Accountabilities

Content production • Crafting engaging, market-driven content

Meeting web best practice standards

Write, edit and
approve web content • Following Massey’s style and brand guides

for marketing • Creating content that is accessible
campaigns and events. • Ensuring content is accurate

Writing for difference audiences
Meeting plain English standards

Content Management • Manage content, images and documents across Massey’s public
Manage and publish websites and web platforms
content on Massey’s • Publish, review and archive content according to best practices
website • Audit content to ensure accuracy and currency
Customer Focus • Advocate for users needs and expectations

Simplify user journeys to optimise outcomes for users
Ensure processes are in place and are followed, to support continuous

improvement of user journeys.
Qualifications and Experience
Qualifications: Bachelor’s degree preferred i.e., English or Communications, or a related
field.
Experience: • At least 5 years’ experience in web writing, content management
and/or digital marketing

Strong writing, editing and content development skills
Experience writing and publishing digital marketing and campaign

content

Experience with web content management systems and best

practices

Understanding of web content strategies and best practices
Experience with digital marketing and reporting tools eg Google Tag

Manager, Analytics and Looker Studio

A creative and innovative approach to work
Excellent communication skills, and able to work within a team
University experience preferred, or experience within a large

organisation

3

Capabilities - Behaviour
Communication • Conducts discussions in a respectful manner, that are sincere and fully

Essential expressed.

Develops a clear, complete understanding of needs and problems through

careful listening, probing, reflecting, and summarising.
Stakeholder • Conducts discussions in a respectful manner, that are sincere and fully
Management expressed.

Develops a clear, complete understanding of needs and problems through Essential

careful listening, probing, reflecting, and summarising.

Provide regular updates to stakeholders in ways that are meaningful to

them Timeliness • Deadline-driven: able to deliver content in a timely way, on schedule to
meet project deadlines

Essential

Self-motivated and organised to meet deadlines

Capabilities - Technical
Writing and • Able to write clearly and concisely, in a specified tone.
Editing • Able to ask questions of stakeholders to ensure content is appropriate and

accurate Essential

Understanding of audience and how this relates to tone and voice in

writing
Web best practice • Understanding of web best practice and proven ability to implement this
across content. Ability to refer to style guides and use them effectively is
Essential essential
Pre-employment checks
Essential • Requirement to pass a Criminal and Traffic Convictions (Security)
Check performed by the Ministry of Justice.

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