ASB Group

Marketing Campaign Analyst

November 11, 2024

Unleash your passion for data and technical skills in a leading-edge campaign data team by supporting ASB Personal Banking. Based at ASB's state-of-the-art head office on Auckland's North Wharf, you'll contribute and add value to an award-winning, best-in-class marketing data & analytics team.

Kia ora, Talofa lava, Kia Orana, Malo e lelei, Fakalofa lahi atu, Bula Vinaka, and Namaste!
It is an exciting time to join ASB direct marketing, as the team continues to grow its customer-centric, omni-channel, automated communication capability. An internal move has created a permanent career opportunity for an Associate Marketing Campaign Analyst in the Lend and Protect tribe.

Mō te Tūranga | About the role
This role sits at the heart of supporting ASB's customers to build the future they want. You will work collaboratively with the Marketing and Product teams in an empowered Agile squad to translate ideas and strategies into clever, targeted data-driven conversations, utilising your experience and technical expertise to create value from the data we hold about our customers.

Ō pūkenga | About you
You will bring to the role a minimum of 1 year's analytical and marketing experience in either banking, broader financial services, or large data-savvy organisations, and an ability to build and maintain effective relationships across a diverse range of customer and stakeholder groups.
Technically, you will be experienced in using database marketing tools such as Unica and SQL and be able to navigate around large and complex data sets. An ability to plan ahead, prioritise, and work to deadlines is critical.

Ngā mea kia whai angitū ahau? | What do I need to be successful?
  • Analytical and database marketing experience in an academic or commercial setting
  • Skilled in SQL, Unica Campaign, or similar data querying or marketing automation tools
  • Strong ability to build and maintain effective relationships across a diverse range of customer and stakeholder groups
  • High level of attention to detail
  • Ability to forward plan, prioritise, and deliver to deadlines
  • Degree qualified in Business, Mathematics, Science, Economics, Marketing, or Finance.


Te mahi ki ASB | Working for ASB
In return, you will work for an organisation that places huge importance and focus on its people. The sky is the limit for development and career opportunities. You'll work in a successful and supportive team environment and be a part of the growth story that is ASB.
As part of our commitment to diversity & inclusion, we cultivate a flexible and supportive work environment that meets the needs of our people and our business.

Me pēhea te tono | How to apply?
If we've nailed our pitch and this role sounds like it might be the one for you, then please click "apply"… we'd love to hear from you!
Successful candidates will be required to undertake several pre-employment checks which will include but are not limited to; Police Check, Credit Check, AML Compliance, Verification of your qualifications, and may include checks both here in New Zealand and overseas.


Job details
Reference #
AM158632

Posted on
12 Nov 2024

Location(s)
North Wharf

Expertise
Analytics, Data, Marketing

Work type(s)
Fixed Term
no document

Application closes on 03 Dec 2024 09:00

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