Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.
We are recruiting to fill the position below:
Job Position: Business Effectiveness Manager
Job Requisition ID: JR1104712
Job Location: Lagos
Job type: Full-time
Job Description

• As Business Effectiveness Manager, you will be responsible for driving great insights through commercial execution reporting to ensure quicker decisions are made, drive business goals and targets and instil accountability at all levels.
• You will support with capability planning and build for teams and 3rd party, any route to market optimisation and commercial transformation programmes.

Responsibilities
You will be responsible for:

• Developing regular reports and dashboards to track key performance indicators (KPIs) and metrics.
• Conducting market research to understand market dynamics, identify trend and growth opportunities.
• Analysing sales data, market trends, and consumer behaviour to provide actionable insights.
• Collaborating with Head of Customer Marketing and Business Effectiveness to develop relevant training materials (assist in facilitating training where required)
• Supporting strategic planning processes and commercial decisions by providing data-driven insights.
• Measuring the effectiveness of trade spend, BTL activities through ROI analysis and provide recommendations for optimizing spend based on performance metrics.
• Ensuring data integrity and accuracy across all reporting systems.
• Partnering on 3rd Party capability audit where necessary and provide insights on opportunity areas.
• Supporting with process optimisation, commercial transformation projects as required.

Requirements
To be successful in this role, you will need:

• Degree in Business Administration, Finance, Economics or any related field.
• Experience of working in sales and/or customer marketing.
• Experience in Sales Operations, Commercial capability and Route to Market transformation is desirable.
• Proven commercial acumen with strong analytical skills, able to translate data into actionable insights.
• High sense of initiative, drive and ownership, ability to work independently.
• Proficiency in data analysis tools such as Excel; experience in visualisation tools like Power BI is a plus.
• Excellent communication and presentation skills. Ability to present complex data to stakeholders.
• Basic industry, category and competitor knowledge
• Ability to work collaboratively in a fast-paced environment.
• Flexibility, entrepreneurial spirit, and ability to work with multiple stakeholders.