Nigeria Job Openings
FLUD
Marketing Specialist
Lagos
FULL TIME
September 18, 2024
Role: Marketing Specialist
Area(s) of Concentration: Marketing and Ads, BTL and ATL
Objective: To develop and execute marketing strategies that drive brand awareness and customer engagement through Above-The-Line (ATL) and Below-The-Line (BTL) activities.
About FLÜD:
FLÜD is building an innovative platform for the fuel and automotive service industries in Nigeria. We are revolutionizing the customer experience through our on-demand, technology-driven services. With rapid growth and ambitious expansion plans, we are looking for experienced professionals to help drive our business forward.
What you’ll do:
- Plan and implement marketing and advertising campaigns across various channels.
- Manage relationships with relevant agencies and vendors.
- Develop advertising materials for print, broadcast, and digital media.
- Monitor and evaluate campaign performance to optimize marketing efforts.
- Coordinate ATL, BTL, TTL, activities; events, sponsorships, and promotions.
- Work with the creative team to develop compelling ad content.
- Ensure brand consistency across all marketing materials and channels.
- Collaborate with the marketing team on other tasks assigned on project basis
- Bachelor’s degree in Marketing, Advertising, or a related field.
- 3+ years of experience in media and marketing.
- Strong understanding of marketing strategies, tactics and channels
- Excellent project management and organizational skills.
- Experience with media planning and buying.
- Strong analytical skills to measure 360 degree campaign effectiveness.
- Excellent communication, presentation, and negotiation abilities.
Performance indicators:
- Reach, efficacy and frequency of marketing campaign projects.
- ROI of marketing and advertising activities.
- Engagement and conversion rates from marketing campaigns.
- Sustainability of LTV:CAC ratio
- Brand awareness and recall metrics.
- An opportunity to be part of a founding team; create from scratch, scale and grow with Flud
- A fast-paced environment
Job Type: Full-time
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