Position: Head of Marketing
Who Are We?
Enrichers Investment Group (EIG) is a leading investment firm in Pakistan. We specialize in forming strategic investment consortiums across diverse sectors like financial instruments, physical trade, real estate, agriculture, and tourism & hospitality.
Our subsidiary, Enrichers Private Limited (EPL), is a corporate member of PMEX, operating in major exchanges like NYMEX, NYSE, PSX, and PMEX.
What We Offer?
· 24/5 Client Support: We prioritize client satisfaction with round-the-clock assistance.
· Data-Driven Decisions: Our services are customized, transparent, and backed by in-depth knowledge.
· Cutting-Edge Technology: We empower investors with tech-driven trading capabilities.
· Tailored Investment Strategies: We craft personalized plans to achieve client's financial goals.
Our Values:
· Equal Opportunity Employer: We celebrate diversity and foster an inclusive environment.
· Committed to Sustainability: We actively support UN SDGs 3 (Good Health & Well-being) and 8 (Decent Work & Economic Growth).
· Investing in Your Growth: We believe in continuous professional development for our team members.
Role Overview:
We are seeking a dynamic and visionary Head of Marketing to lead our marketing efforts and drive brand growth. As a key member of our leadership team, you will be responsible for developing and implementing comprehensive marketing strategies that align with our business objectives.
Key Responsibilities:
Marketing Strategy & Leadership:

• Develop, implement, and manage comprehensive marketing strategies to grow the brand, increase customer acquisition, and drive revenue.
• Lead the marketing team, providing direction, mentoring, and leadership to ensure cohesive, high-quality execution of campaigns.
• Align marketing objectives with overall business goals, ensuring cohesive strategies across all functions.
• Stay current with industry trends, technologies, and best practices to identify and leverage new marketing opportunities.

Brand Management:

• Define and articulate the company’s brand identity, positioning, and value proposition.
• Oversee all branding and promotional initiatives to ensure consistent messaging across channels.
• Develop strategies to increase brand awareness and market presence through innovative campaigns.

Digital & Content Marketing:

• Manage all digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Collaborate with creative teams to produce engaging and high-quality content that resonates with target audiences.
• Develop and implement content marketing strategies aimed at driving customer engagement and improving lead generation.
• Optimize marketing funnels to improve conversion rates and customer retention.

Lead Generation & Campaign Management:

• Create lead generation strategies that target key customer segments across different channels.
• Plan, execute, and analyze multi-channel campaigns (email, digital, social, print, etc.) to drive measurable results.
• Use marketing automation tools and CRM systems to track customer engagement and optimize campaigns.
• Measure and report on the performance of marketing campaigns, assess ROI and KPIs, and provide recommendations for improvements.

Market Research & Analysis:

• Conduct in-depth market research and analysis to understand customer needs, competitors, and market trends.
• Identify target markets and customer segments, tailoring marketing strategies to maximize impact in each.
• Develop and maintain a robust database of market intelligence to inform decision-making and refine strategies.

Collaboration & Cross-Department Coordination:

• Work closely with the teams to ensure alignment and collaboration on campaigns and initiatives.
• Partner with external agencies, media platforms, and third-party vendors to execute campaigns.
• Collaborate with the finance team to manage the marketing budget and ensure efficient allocation of resources.

Qualifications and Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
• 5+ years of experience in marketing leadership roles.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing trends and technologies.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Highly organized and detail-oriented.
• Strong analytical skills.
• A passion for marketing and a creative mindset.

Benefits and Rewards:
· Competitive salary with financial growth opportunities.
· Build a long-lasting career with ample professional development.
· Enjoy a comprehensive benefits package including meals, exciting trips & rewards, and various leave options - Annual, Sick, Casual, Hajj/Umrah and Marriage Leaves.
Salary: 120,000 - 180,000 PKR
Job Type: Full-time
Pay: Rs120,000.00 - Rs180,000.00 per month
Education:

• Bachelor's (Required)

Expected Start Date: 30/11/2024