Company Overview:
Wise Utility Ltd is an independent energy broker dedicated to helping businesses reduce their gas, electricity, and water costs by offering the most competitive energy rates available. With strong relationships with most suppliers, thanks to an excellent customer portfolio, Wise Utility Ltd ensures access to the best deals. Our dedicated team provides top-notch after-sales service and assists customers with any supply-related issues.
Job Overview:
The Lead Generation Specialist will play a vital role in driving the company's revenue growth by generating high-quality leads. This position requires a combination of marketing and sales skills to identify potential customers, nurture leads, and ultimately convert them into sales opportunities. The ideal candidate will be proactive, data-driven, and possess excellent communication skills. Candidates must be adept at cold calling and telesales.
Key Responsibilities:

• Lead Identification:
• Conduct research to identify potential leads using various tools and methods, including online research, databases, social media, and industry events.
• Develop and maintain a database of qualified leads and prospects.
• Lead Qualification:
• Conduct outbound calls to potential business customers to introduce and sell energy products and services.
• Engage with leads through emails, calls, and social media to understand their needs and qualify them based on defined criteria.
• Use lead scoring systems to prioritize leads for the sales team.
• Lead Nurturing:
• Conduct follow-up communications to nurture leads and convert them into sales.
• Build and maintain relationships with potential customers through regular follow-ups and personalized communication.
• Educate leads about the company’s products or services, addressing any questions or concerns.
• Campaign Management:
• Update and maintain customer information and sales activities in the CRM system.
• Create and execute lead generation campaigns, including email marketing, content marketing, and social media campaigns.
• Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.
• Data Analysis and Reporting:
• Track and analyze lead generation metrics, providing regular reports to the sales and marketing teams.
• Use data insights to refine lead generation strategies and improve conversion rates.
• Collaboration:
• Work closely with the sales team to ensure a seamless handoff of qualified leads.
• Provide feedback to the marketing team on lead quality and campaign effectiveness.

Requirements:

• Education and Experience:
• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in lead generation, sales, or marketing.
• Skills:
• Strong research and analytical skills.
• Excellent communication and interpersonal skills.
• Proficiency in using CRM software and lead generation tools (e.g., Hub Spot, Salesforce).
• Knowledge of email marketing platforms and social media marketing.
• Ability to work independently and as part of a team.
• Personal Attributes:
• Results-oriented with a strong drive to achieve targets.
• Creative thinker with the ability to develop innovative lead generation strategies.
• High level of organization and attention to detail.

Preferred Qualifications:

• Familiarity with marketing automation tools and techniques.
• Basic understanding of SEO and content marketing.

Compensation and Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career advancement.

Working hours & Holidays:

• 9am to 5pm British Standard Time (Currently 1pm to 9pm Pakistan Standard Time)
• All UK public holidays (currently standing at 8 days in UK)
• Whilst we make every effort to keep your work-life balance, some flexibility to these hours may be required during busiest periods

Job Type: Full-time
Pay: Rs50,000.00 - Rs150,000.00 per month