JOB PURPOSE
· Responsible for developing and implementing campaigns across various appropriate touchpoints such as but not limited to TV, print, OOH, social media, etc.
· Guard the overall branding of the PSBank brand and ensure consistency across all touchpoints.
JOB SCOPE
· Maintain a monthly/yearly communication plan / content calendar.
· Create copy/content conceptualization of all advertising and merchandising requirements of the Bank
· Work with advertising agency partner/s during production of TVCs, print, radio and OOH materials and ensure these materials adhere to the standards set by the Bank
· Identify opportunities and trends that can be used for the optimization of ads posted/shown on PSBank’s owned media, digital/social media accounts, ATL, BTL, OOH and other applicable touchpoints.
Job Type: Full-time
Schedule:

• Day shift
• Monday to Friday