Duties and Responsibilities

• Responsible for managing the distribution list, creating, setting up, and executing all marketing campaigns using Hubspot, Customer.io, Zapier
• Take ownership of omnichannel campaigns that leverage email, push notifications, SMS, and other communications.
• Contribute to the daily operations of the digital team and manage the marketing technology stack
• Manage and improve engagement campaigns in SAVii to move leads through the marketing funnel
• Manage Marketing automation rules and logic, landing pages, and reports.
• Designing and building automated email marketing flows and email campaigns.
• Create, test, and optimize campaign landing pages to improve the conversion funnel
• Interpreting campaign analytics to measure performance and spot weaknesses.
• Maintain a data-driven approach through continual experimentation and optimization (a/b testing, etc.)
• Maintain company and customer segment databases
• Work with other teams to tailor communications based on targeted segments and user attributes, including channel routing, message frequency, and dynamic content & personalization
• Maintain a comprehensive understanding of SAVii’s marketing technology stack and how to leverage user attributes & highly-segmented data
• The Specialist will leverage metrics and analytics in decision-making.
• The role requires coordination with internal and external stakeholders on various campaigns.