Key responsibilities

• Collect and interpret research data about consumers and their buying habits.
• Analyze user usage patterns, transaction data, and customer segmentation.
• Identify target audiences and analyze app event analytics specific to campaigns to better understand their loan tendencies.
• Set up, maintain, and document the marketing data lake so it can be used across the business.
• Prepare scenarios to assess the potential success of marketing campaigns and their impact on sales. Track the actual performance of said campaigns on profitability vs a control.
• Develop a system to track and control all related expenses related to a campaign.
• Produce and maintain post mortem profit and loss reports for each campaign.
• Collaborate with the marketing team, data team, product marketing and key executives to make informed marketing decisions.

Qualifications

• Understanding of consumer behavior and market trends.
• Excellent communication skills to present findings and recommendations.
• Minimum of 4 years of working experience relevant to the role (marketing or analytics)
• Prior marketing analytics experience is required with a preference to those working in the credit card or personal loan space.