South Africa Job Openings
Pernod Ricard
Trade Marketing Director | Classic & 3rd Party Markets
Johannesburg
FULL TIME
November 13, 2024
- Support the Managing Director in defining and driving a trade marketing strategy, leveraging the portfolio based on market sizes & opportunity tailored to the African market.
- Conduct thorough market research to identify opportunities and challenges within the African Classic & 3rd Party markets.
- Stay updated on industry trends, competitor activities, and consumer behavior.
- Monitor and analyze the effectiveness of trade marketing strategies and campaigns.
- Make data-driven recommendations for improvements.
- Manage and optimize the trade marketing budget to ensure efficient allocation of resources for maximum impact.
- Connect the marketing central toolkits and calibrate them based on the market/brand stage and needs
- Develop and implement visual merchandising strategies to enhance product visibility and appeal at the point of sale.
- Plan and execute promotional campaigns and trade promotions to drive sales and brand awareness.
- Liaise with central procurement to ensure compliance with ways of working for POS conceptualization and production
- Build and lead a high-performing trade marketing team, providing guidance, coaching, and support.
- Work in close collaboration with the markets, agencies as well as cross functional hubs based in South Africa – specifically Marketing & Procurement- to ensure consistency with respective Brand Co’s global guidelines and alignment with the Pernod Ricard Ways of Working and business objectives.
Key Competencies and Experience:
- Bachelor's or Master’s degree in Marketing, Business, or a related field. MBA preferred.
- 8-10 years of experience in trade marketing, with a focus on the African market.
- Strong analytical and strategic thinking skills.
- Excellent leadership and team management abilities.
- Proficiency in market research and data analysis tools.
- Effective communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
- Entrepreneurial Spirit
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