Thailand Job Openings

AirAsia

Marketing Assistant Manager

FULL TIME

September 18, 2024

Job Description
ABOUT US

We’ve got modern-day solutions for all your modern-day delivery woes.


In a world that’s constantly on the move, we know how important it is to keep things moving. We’re on a mission to enable everyone, from single merchants to the largest companies, to move goods and e-commerce anywhere in Asia Pacific and beyond.

Logistics should be easy, quick and seamless at great rates. And we believe this standard should be the norm, not the exception as we strive to be the best logistics company in Asia Pacific. Currently, we’ve made our presence felt in Malaysia, Thailand, Indonesia, Philippines, India, Singapore and China. Our deep integration with Air Asia’s network and infrastructure puts us in a unique position to achieve what sounds impossible, and we need you to bring this to a reality.

You will also be expected to perform this role on a Full-Time basis and be based in Bangkok, Thailand.

  • Develop and implement country-specific marketing frameworks that encompass campaign strategy, execution, and reporting, ensuring alignment with Teleport's overall objectives.
  • Ensure the alignment and further enhancement of Teleport's overall brand positioning within the country.
  • Collaborate with cross-functional teams and external partners to execute marketing plans, including content creation and project timelines, ensuring consistent messaging across platforms.
  • Build strong relationships with the Regional marketing team to leverage resources and maintain cohesive marketing efforts.
  • Conduct thorough market research to understand the target country's demographics, cultural nuances, and consumer behavior, ensuring alignment with the Sales and BD team's strategy.
  • Tailor marketing messages, content, and creative elements to local preferences, language, and cultural sensitivities, ensuring regulatory compliance to enhance Teleport's relevance.
  • Plan and execute local campaigns (both online and offline) to support the local Commercial teams in reaching their customers and driving sales.
  • Implement robust data analytics to measure campaign performance, monitor key performance indicators (KPIs), and make informed, data-driven decisions for continuous improvement.

SKILLS

These are minimum-requirement skills and a ‘must-have’ for the role: (If any, otherwise you can skip)
  • Growth Marketing Expertise: Demonstrated experience in driving growth through innovative marketing strategies.
  • Resourceful and Self-Starter: Proactive and able to work independently, with a proven ability to solve problems and overcome challenges.
  • Generalist Skills: Capable of strategizing the big picture while managing detailed execution, with a general understanding of marketing channels including social media, advertising, and email marketing.
  • Project Management: Strong organizational and project management skills to handle multiple initiatives and ensure timely delivery.
  • Proficiency in Data Analysis: Crucial for assessing campaign performance, understanding consumer behavior, and making data-driven decisions.
  • Strong Communication Skills: Excellent written and verbal communication skills, especially in content creation, localization, and customer support.
  • Thai & English Proficiency: Excellent command of English and local languages, both written and spoken.

QUALIFICATIONS & EXPERIENCE


  • A bachelor's or master's degree in marketing, business, communications, or a related field is often beneficial. However, practical experience and skills are highly valued.
  • An appreciation for cultural differences and the ability to adapt marketing strategies to align with local preferences and customs.

We are all different - one talent to another - that is how we rely on our differences. At Air Asia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - Air Asia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
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