Turkey Job Openings
FERRERO
Senior Category Development Manager
Istanbul
September 10, 2024
Job Location: istanbul
Company description
Diversity Statement
About the Role:
Main Responsibilities:
- Support the strategic management of Trade Marketing, aiming at maximizing sales and profit by satisfying consumer needs,
- Help to develop effective medium- and long-term local strategies in line with Ferrero Group Marketing guidelines,
- Shape channel & customer differentiation agenda with the guidance of shopper typologies, shopper insights and missions,
- Implement appropriate Category/Channel/Shopper development actions in conjunction with the trade at the point of sale,
- Work with Marketing function and implement new promotional activities and display, on the basis of the needs collected by the Trade Channels,
- Define the placement guidelines for shelf, checkouts and second placement,
- Monitor and analyses category/channel, competition and consumer/shopper market data in order to provide base for the business opportunities,
- Contribute in the definition of promotional or marketing projects for the category,
- Work with customers and within channels to develop appropriate, shopper centric activities.
- Propose the sales volume budget per category/channel paying particular attention to the profitability of the category/channel,
- Limited responsibility of trade promo budget and controls trade promo budgets,
- Analyze assortment price evolution, responsible for pricing lists and lead price increase processes, getting the necessary approvals from local stakeholders,
-
Accountable for managing people assigned, ensuring a management system based on Group values, motivation, competence development and empowerment
Who we are looking for:
- Bachelor’s degree,
- Preferably 8-10 years of experience in FMCG
- Preferably 3-4 years of experience in Sales
- Decision making, problem solving ability and strategic thinking
- Good planning and communication skills
- Good analytical & financial skills
- Good interpersonal relationship skills
- Fluency in Turkish & English
How to be successful in the role and at Ferrero:
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