Digital marketing Content Specialist - Oil-Free Air Division

Functional area: Marketing

Country: Czech Republic

City: Brno

Company name: Atlas Copco Services s.r.o.

Date of posting: Aug 19, 2024

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.

Be part of our new local Content team supporting our branches and Customer centers worldwide.

As an experienced Content Specialist, you will increase high-quality leads for the Atlas Copco Oil Free Air Division by working with product managers and customer centers to create web content and digital campaigns that showcase the value proposition and competitive advantages of the oil-free air products and services. You will be in charge of exploring new ways of promotion and creating new marketing strategies.

Role and Responsibilities
One of the most critical and challenging aspects of the digital marketing plan and the online campaigns is the content strategy, which involves the creation, distribution, and management of the content that can inform, and persuade the target audience. The content strategy requires a lot of time, effort, and creativity, as well as a deep understanding of the product, the market, and the customer


Therefore, the oil-free air division needs extra support for the content strategy, including the following initial tasks:

• Development of content pillars by following the 10 steps of content strategy through workshops with a designated communication team, product managers, application specialists, sales and marketing, and engineering.
  Documenting all steps in templates
• Implementation of content strategy, which involves the execution and delivery of the content and the campaigns, according to the plan and the schedule. Implementation globally and creating awareness locally by organizing BLM meetings and keeping communication managers updated in all countries.
• Internal and external roll-out of content campaigns
• Creation of all web pages and managing and implementation of the translation process
• Development and coordination of social media campaigns and Hub Spot campaigns
• Follow-up and ROI, statistics of content strategy using analytics tools
• Maintaining the internal content management system
• Ensure that the web content and digital campaigns are aligned with the Atlas Copco brand guidelines, tone of voice, and value proposition.

To provide the support for the content strategy, the oil-free air division is building a content specialist team, professional and experienced digital marketeers who can create and manage high-quality and relevant content for the online campaigns. Most content pillars are created together or aligned with the other divisions of the Compressor Technique; such as Industrial Air, Medical Air, or Service.

Work location: Brno
Hybrid model: min. 2 days in the office weekly, plus home-office

Qualifications and skills:

• Bachelor's degree in marketing, communication, or a related field.

• Minimum 5 years of experience in similar positions

• Experience in creating and executing marketing strategies and new ways of promotions

• Excellent knowledge of English.

• Passion for content: Ability to research, write, edit, and optimize engaging and persuasive content for various digital channels and formats.

• Experience with web content management systems, web analytics tools, marketing automation platforms, and social media platforms.

• Familiar with search engine optimization, paid advertising, email marketing, and content marketing techniques and tools.

• Understanding of content marketing metrics and analytics, and ability to use data and feedback to measure and improve the performance

• Willingness to develop product and market knowledge of compressors and compressor technologies.

• A plus: Experience in digital marketing in the industrial or B2B sector.

Personality Requirements:

• Passion for creating engaging and relevant web content and digital campaigns
• Ability to measure and improve digital marketing results and strategy
• Enjoy working with different stakeholders and across different cultures
• Strong sense of ownership and accountability for digital marketing activities
• Willingness to learn new skills and embrace new challenges and opportunities
• Quick learner, able to adapt to industry changes and trends
• Excellent planning and organizing skills
• Ability to manage multiple projects and deadlines efficiently
• Strong communication and collaboration skills
• Creativity and innovation in generating and implementing new ideas for content and campaigns

What we offer

• An annual financial bonus and yearly salary increase
• Support for new employees coming from parental leave (free place at kindergarten or contribution to external kindergarten up to 4.000,- CZK; only for kids between 1-3y)
• Contribution to your pension fund (up to 2000,- CZK)
• Contribution to meal
• Multi Sport card or Wellness vouchers
• Flexible working hours (core working hours 10am – 3pm)
• Shortened working week - 37,5 hours/week
• 5 weeks of holiday, 3 flexible days-off
• Possibility of partial work from home (50% home office/office work)
• Supported technical trainings, certifications etc., language courses, free access to Linked In Learning, and many other internal and external trainings
• Referral bonus program
• Psychological, financial, or legal counseling to all employees (provided by 3rd party company, anonymously)
• Discounted insurance and financial services by Renomia Benefit
• Friendly and open culture of Swedish company
• Voluntary days/programs for non-profit organizations based on our employees’ preference
• Company social, sports, and family events and team buildings
• Possibility to join us on our way of “Payback” (social responsibility) activities – f.e. financially supporting Atlas Copco´s "Water for all" organization or attending other non-profit organizations volunteering activities (for ADRA or pet shelter etc.)

Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.