Hong Kong Job Openings
Lululemon
Director, Retail Brand Experience, APAC (VM & In-store Marketing and Communications)
FULL TIME
October 10, 2024
Location: Hong Kong SAR
State/Province/City: Hong Kong Island
City: Hong Kong
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Retail Brand Experience (RBE) team are the curators of our in-store brand and product experiences. With visual merchandising at its core, this team delivers a seamless guest experience with a focus on storytelling, presentation, and overall store experience within region. This team brings to life both global and regional activations, impacting the retail channel performance while elevating guest experience and brand recognition.
A day in the life:
Campaign Development & Deployment
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
#LI-NDN
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
State/Province/City: Hong Kong Island
City: Hong Kong
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Retail Brand Experience (RBE) team are the curators of our in-store brand and product experiences. With visual merchandising at its core, this team delivers a seamless guest experience with a focus on storytelling, presentation, and overall store experience within region. This team brings to life both global and regional activations, impacting the retail channel performance while elevating guest experience and brand recognition.
A day in the life:
Campaign Development & Deployment
- Lead the concepting, development and implementation of APAC regional visual merchandising and retail experience strategies, combing both a 3-5 year vision and 1-year operating plan
- Drive planning, Visual Merchandising layout, and store opening execution of all new stores, revitalizations, pop ups, and seasonal stores
- Create and manage the brand and product innovation storytelling vision, strategy and initiatives, ensuring an exceptional guest experience and ease of navigation in all stores regionally.
- Ensure Retail Brand Experience strategies support a dynamic of “seed, scale & maximise” market nuances and omni channel shopping experiences.
- In close partnership with Design, Brand, Merchandising, Allocations and Stores, ensure seasonal product stories are aligned to the product buy, key looks and Global/APAC direction
- Lead a team of retail storytellers by challenging and inspiring them to continually look for new opportunities to increase sales and reduce environmental impact through appealing and effective visual displays.
- Drive consistency in and standards in visual merchandising, retail concept development, seasonal brand initiative activation and product launch experience across the APAC marketplace.
- Pilot & Perfect the development of all windows, signage, visual merchandising, and all seasonal and 365 product storytelling strategies
- Collaborate with cross functional leaders to identify and take advantage of local guest & cultural moments to store layout and fixture opportunities
- Leverage New Store Openings & Optimizations to pilot and elevate visual merchandising principles
- Manage the regional Visual Merchandising team across APAC, supporting and developing the team and driving an elevated level of brand and product storytelling across the regional fleet of 100+ stores
- Develop, inspire & coach a high-level of talent to drive and execute on company goals in a product-led business. Provide sound leadership in a fast-paced, high growth entrepreneurial environment. Foster a big picture process improvement focused environment
- Collaborate with teams to ensure an efficient and accurate flow of product in order to support sales targets, assortment mix and approved sell thru targets
- Manage a multi-million dollar budget effectively to ensure on-time delivery of assets and experience. In addition to ensuring a clear prioritization of markets, new store openings support and retail elevations projects within budget
- Undergraduate in merchandising, design, fashion, or other creative disciplines required
- 10+ years of experience leading visual merchandising, retail marketing, retail design, and experience design for a consumer-focused global brand
- Strong management and leadership experience, creating and developing high performing global teams
- Global focus and or multiple region focus required
- Demonstrated leadership and experience in launching/developing new store concepts and formats
- Proven ability to work with and lead a cross functional team
- Entrepreneurial mindset – experience in making critical business decisions and taking calculated risks
- Excellent communication skills in a highly collaborative environment and storytelling at retail
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
#LI-NDN
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
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