Brand Strategy Lead

Facility: Commercial Marketing

Location:Plainsboro, NJ, US Plainsboro, NJ, US Plainsboro, NJ, US

• Brand Objectives and Strategy: Defines the overarching brand objectives and consumer activation / experience strategy including prioritization of patient needs and market opportunities over the short- and long-term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA. Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts
• Brand Management: Develop brand persona, messaging and concepts inclusive of the positioning and core campaign development to drive market share and revenue growth
• Market Research: Conduct market research and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies
• Unified Brand Voice: Develop and articulate a unified brand voice and messaging strategy that resonates across customer groups and segments. Ensure consistency in brand messaging across all marketing channels and touchpoints
• Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives
• Performance Tracking: Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement
• Budget Management: Manage the brand level marketing budget. Ensure effective allocation of resources

• Requires a Bachelor’s degree; Master’s degree preferred
• 12+ years of experience including progressively responsible experience within sales, brand management/marketing within the pharmaceutical industry required
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, and clinical processes
• In depth understanding of disease landscape, treatment modalities and market dynamics within specified therapy area preferred
• Experience leading brand strategy development and driving impactful customer experiences through expert understanding of market and industry is required
• Ability to manage complexity, including the leadership of work across competing priorities
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
• Strategic mindset and results driven approach to developing and executing brand marketing plans in alignment with business objectives
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
• Experience with management of outside agencies
• Excellent leadership and team management skills, with the ability to inspire and motivate others