The opportunity
In recent years, ING has invested greatly in its digital proposition for business clients and is now also further advancing the digital Sales & Marketing operations. The Senior Digital Marketing & Sales Expert is responsible for setting the (global) standards and best practices in the field of ING’s Digital Marketing & Sales. This is an excellent opportunity for a strong analytical go-getter to impact both the performance and organization of ING Business Banking.

Do you have a passion for entrepreneurs and the business segment? Do you understand what they expect of and need from their bank? Do you have a knack for digital business? And are you excited to work with colleagues from across the globe to boost ING’s digital marketing & sales strategy? Then keep on reading! Because this might just be the perfect job for you.

ING Business Banking in The Netherlands
In The Netherlands, ING is leader in business banking. It serves at least a third of the market, which translates into almost €1,5 billion in revenue and €36 billion in outstanding loans. The Digital & Remote Sales team deals with companies from 1 employee (freelancers), and up to a revenue of EUR 20 M. This represents about 95% of all ING NL’s business customers. ING is digitally more advanced than most large banks and has a leadership position in the Dutch market for business banking with about one third of market share.

The role
The Senior Digital Marketing & Sales Expert / Senior Digital Acquisition Specialist is responsible for setting the (global) standards and best practices in the field of ING’s Digital Marketing & Sales. ING Business Banking is active not only in The Netherlands, but also in Australia, Belgium, Germany, Italy, Luxembourg, Spain, Poland, Romania & Turkey. The role consists of 4 key pillars, which are interdependently related:

Setting the global standards and best practices: With each country having its own characteristics, your role is to oversee the different strategies related to performance management & Mar Tech, extract the best practices and introduce these to other countries where possible.

Global community management: The global Digital Marketing & Sales community for ING Business Banking is still early stage. You will have a boosting, organizing & coordinating role in further building & maintaining the global community. In online forums as well as physical. Willingness to travel is thus required.

Global to local: As you oversee the digital strategies applied in all countries ING Business Banking is active, you translate the best practices into the local DBNL Digital Marketing & Sales organization. This will be an important part of the role, where you work together with the Digital Sales and Digital Transformation & CX teams to make sure ING BB NL Easy Banking makes optimal use of all the knowledge, experience and best practices from the other ING BB countries.

Special projects: You will be representing Easy Banking, or Business Banking in broader sense, in several special (and sometimes confidential) projects. Differing from project management to content-related support.

This role thus requires a strong analytical profile to analyze the performance of different strategies, excellent stakeholder management capabilities in aligning strategies with colleagues from different countries ,and a strong sense of sensitivity in handling information.

The team
The Digital & Remote Sales team is part of Business Banking Sales NL together with the 4 regions and product teams, with the challenging mission to make ING the best bank for business in the Netherlands. We are responsible for the commercial performance (P&L) and customer satisfaction of all business clients that are serviced digitally or via remote advice. The department is structured along the 5 areas: marketing, digital sales for fee products, digital sales for loan products, digitization & CX and Remote Advice.

How to succeed
We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

Analytical skills: we are looking for someone who knows how to collect, analyse and act on the right data and information. Someone who is able to rapidly get a grasp of complex content, recognizes patterns and can sport the opportunities to smoothen & optimize processes.

Stakeholder management: You have demonstrable experience in managing complex stakeholder fields. You have the ability to navigate through the governance of ING Business Banking in DBNL, but also Global as you will be building the global Business Banking Marketing & Sales community.

Project management: as you will be representing Business Banking in several key projects, we are looking for someone that has experience in project management or related skills. You need to be able to guide/lead meetings and manage participants, present a structured story and deliver your key messages. Also, Power Point skills are a must-have!
Digital: digital is at the core of all our efforts. We are looking someone digital-savvy who is able to understand (sometimes complex) tooling and has a good feeling for data & dashboarding. You need to be able to see and implement opportunities for further digitization. This requires you to speak ‘technical language’, as you will be aligning with IT-profiles on tooling and architecture. Basic knowledge on ING’s IT architecture is considered an advantage.

Rewards & benefits
We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at https://www.ing.jobs/netherlands/Why-ING/benefits.htm
The benefits of working with us at ING include:

• A salary tailored to your qualities and experience
• 24-27 vacation days depending on contract
• Pension scheme
• 13th month salary
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• 8% Holiday payment
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues
• Work Agile, so new ideas come to life faster

Questions?
Contact Doreen Lukkien (doreen.lukkien@ing.com) for more information about this role. Want to apply directly? Please upload your CV and motivation letter by clicking the “Apply” button.

About us
With 57,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.