About our client

Our client’s mission is to bridge the gap between traditional finance and the crypto world by providing seamless, secure, and efficient fiat banking solutions. They empower crypto platforms to scale their operations with ease, ensuring regulatory compliance and fostering trust among users.

Their platform brings together crypto-friendly banks, allowing crypto platforms to easily create accounts in multiple currencies, access local payment rails, and FX via a single API built with a developer-first ethos. With a strong focus on AML, compliance, and security, they believe they can ultimately convince even the largest global banks to start servicing crypto platforms through their solution.

To support them in their journey, they have secured backing from Tier-1 VCs.

Founded three years ago, our client is 35 people strong, with a very diverse team and an inclusive culture. They are headquartered in London with a presence in the Netherlands, Poland, and Canada.

About the Role

Our client is growing rapidly and is looking for their first marketing team member to own global marketing efforts. This individual will report to the CCO and take full responsibility for marketing strategies and execution.

This is a unique opportunity to design and implement a demand generation plan in a fast-growing fintech backed by Tier-1 VCs, alongside an incredible team of payments and crypto experts.

Key Responsibilities:

• Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by persona. This includes inbound lead acquisition and outbound account-based marketing.
  
• Prioritize an in-house content-led approach (blogs, videos, podcasts, etc.) over online advertising (for now).
  
• Strategize and execute email campaigns, engagement, and nurturing by segment and persona.
  
• Plan, create, and distribute thought-leadership white papers, podcasts, videos, blogs, and other lead magnets for prospective and existing clients and industry partners.
  
• Collaborate with the product team to create brand assets that support discussions with prospective customers and banking partners, and lead the monthly newsletter to existing clients.
  
• Organize industry event participation and co-organize events with industry partners to generate sales-qualified leads for the sales team.
  
• Manage social media accounts and grow engagement by distributing high-quality, differentiated content.
  
• Oversee website content and its SEO optimization.
  
• Manage the relationship with their PR agency.
  
• Provide reporting and actively monitor and analyze marketing initiatives.

Requirements

• You have an interest in startups and might have experience working for one.
  
• You’re passionate and knowledgeable about content-led demand generation.
  
• You have at least 5 years of experience in B2B marketing.
  
• You have experience in the B2B payments world.
  
• You have a keen or growing interest in the crypto world.
  
• You can thrive in fast-paced, ever-changing, and ambiguous work environments.
  
• You're a self-starter capable of working autonomously but also a team player at heart.

Benefits

• Competitive salary.
  
• Stock options in a rapidly growing company.
  
• Remote-friendly options, including working in the office or at a coworking space.
  
• Opportunity to be part of the next big thing right from the beginning.
  
• Empowerment to take ownership and make high-impact decisions.
  
• A fun, collaborative, and meritocratic culture with zero tolerance for politics.
  
• An inclusive and diverse team (LGBTQIA+ and visible minorities represented among co-founders).