BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
JOB TITLE: Digital Content Executive
FUNCTION: Marketing - Customer
LOCATION: Lahore, Pakistan


WHAT YOU WILL BE ACCOUNTABLE FOR
Business

• Content Creation for Trade marketing and activation activities (From design to copywriting)
• Create, update, and refresh Digital Assets for Trade and Activations Team
• Develop content for retailer education and onboarding
• Effective skills in using Adobe Suite including Adobe Illustrator, Photoshop
• Create visuals and artwork for e commerce platforms such as product thumbnails, and promotional banners
• Create content on Salesforce Community
• Ensure all communications and materials are approved by legal, regulatory, activations and trade teams before being published.
• Ensure all allocations are uploaded and completed in CRM for targeted customers.

People

• Work closely with Activations and Trade teams to create effective and aligned communication for customer
• Closely collaborate with brand teams on creating digital assets across platforms
• Engage in proactive behaviour in updating or changing allocations, banners, products, SKUs, descriptions or relevant details on e-Commerce /online platforms
• Ensure all communication is proactively shared with relevant teams via CRM
• Take ownership of personal development, including reviewing own progress against deadlines and targets, and the timely and accurate completion of Perfor M (end of year review documents).
• Actively participates in a high-performance team and contributes to the achievement of team targets
• Share knowledge/experience with peers
• Proactively monitor new digital/ e-commerce opportunities within Salesforce stack.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Hands-on experience with SAP and Salesforce CRM
• Website management/development experience; knowledge of Google Analytics is desirable
• Strong understanding of UI/UX and customer journey mapping
• Proficiency in Adobe Photoshop and Illustrator
• Flexible with working across different time zones/shifts
• 12-18 months of experience in the digital content field
• Intermediate skills in MS Office (Outlook, Excel, Word, Power Point)
• Proven accuracy, attention to detail, and strong analytical/problem-solving skills
• Effective relationship management skills (internal and external)
• Bachelor’s Degree in any related field.

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.