Al Gooru is hunting for the next generation of Growth talents!
We’re looking for a Product Marketing Lead
Who Are We ❓
Al Gooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). Al Gooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and Mi SK.
A Fun Fact about Al Gooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights
Main Responsibilities:

• Take ownership of product positioning, messaging, and go-to-market strategies to drive conversion and customer engagement.
• Lead cross-functional collaboration to ensure alignment of product marketing initiatives with business objectives.
• Measure and optimize key metrics such as CVR, CTR, CAC, CPL, and ROAS to enhance product performance and ROI.

A Day In Your Life:

• Develop and execute go-to-market strategies for product launches, updates, and new features.
• Craft compelling messaging and product positioning that resonates with target audiences and differentiates products in the market.
• Conduct market research to understand customer needs, identify buyer personas, and analyze competitor strategies.
• Collaborate with cross-functional teams (Customer Success, Product, Sales, Biz Dev, and Marketing) to align on product objectives and initiatives.
• Create sales enablement materials, including presentations, case studies, and product one-pagers to support internal teams.
• Track and analyze product marketing performance using KPIs such as CVR, CTR, CAC, CPL, and ROAS to assess the impact of marketing initiatives.
• Lead customer insights initiatives to gather feedback and inform product development and marketing strategies.
• Refine messaging and positioning based on performance data and market shifts.
• Manage product marketing projects and deadlines to ensure timely execution and alignment with broader business goals.

Requirements
You’re the Product Marketing Lead we’re looking for if you have:

• 3+ years of experience in product marketing, with a strong focus on the Saudi market
• Proven track record of successful product launches and go-to-market strategies
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Advanced proficiency in CRM platforms (e.g., Hub Spot)
• Proficient in using marketing tools (e.g., Google Analytics, Mailchimp)
• Advanced skills in presentation software (e.g., Google Slides)
• Excellent communication and presentation skills
• Strong project management skills with the ability to manage multiple priorities
• A passion for creativity, innovation, and driving results

Our application process:

• Screening & Intro Call (5-10 mins)
• Chemistry Interview (15-30 minutes)
• Technical interview (30-60 minutes)
• Technical Assessment
• Offer extended to successful applicants

Benefits
What We Offer You❗
At Al Gooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:

• Work from Anywhere
• No clocking in/out
• Enjoy unlimited PTOs
• ESOP Shares
• Free Hardware & Software
• Monthly Pizza Fridays & more
• Learn and expense on us!
• Al Gooru Library
• 0% Interest Talent Loans
• Quarterly Reward System
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Travel for company events and get reimbursed
• Coaching & Entrepreneurial Bytes

How to gain extra Gooru points❓

• Demonstrate your entrepreneurial, hustling, and energetic spirit
• Prove your ability to take full ownership of your role without the need to be micromanaged
• Conduct proper research about Al Gooru prior to your interviews with us; we love people who already know about us.
• Be extra organized… like extra…