About Allan Gray

Purpose of the role

Reporting line

Job description

• A keen ability to understand business needs for marketing campaigns
• A provable ability to assist with planning and assessing marketing campaigns and other marketing efforts (for example events and thought leadership pieces)
• The ability to explain and even “evangelise” what digital marketing can do to support “traditional” marketing, and grow our brand, and deliver on acquisition and retention
• A keen interest in understanding long-term ROMI, and providing marketing insights
• A desire to grow the excellence, effectiveness and efficiency of the Allan Gray suite of digital marketing campaigns

Requirements

• Excellent attention to detail
• Demonstrable familiarity with digital and social media running or overseeing digital marketing campaigns, including but not limited to:
  • Digital display
  • Paid social media campaigns
  • Performance campaigns
  • Search campaigns, search intent marketing and the interplay between SEM and SEO
  • Bespoke digital marketing and digital content marketing campaigns
• Evidence of in-campaign tweaks and improvements would be a plus
• Demonstrable familiarity with campaign reporting across a range of platforms and tools.
• Demonstrable familiarity with Excel and/or other spreadsheets
  • Knowledge of Power BI or similar would be a plus
• Ability to learn existing and new digital marketing campaign tools and systems
• Good organisational and time management skills
• Good interpersonal skills
• Ability to operate independently as well as within a team
• Proactive approach
• Interest in paid media and other digital marketing developments
• Interest in how digital communication effectiveness is tracked and reported

Qualifications and experience

• Tertiary qualification e.g. BA (Marketing), B.Com (Marketing, Economics, Finance), B.Bus.Sc (Marketing, Economics, Finance) or B.Tech (Marketing, Communications) or an equivalent Advertising College degree / diploma. Exceptional ND: Marketing candidates with sufficient campaign experience may also be considered.
• Minimum experience of 4 years working with digital marketing campaigns. Comparable experience as a BA with proven ability regarding understanding digital marketing campaigns may be considered.
• Proven track record of strong performance
• A demonstrable interest and passion for marketing effectiveness
• A demonstrable interest in communication and presenting insights from data and information
• Experience and technical understanding of digital marketing and social media marketing platforms, tools, dashboards and reporting suites
• Active involvement in running current digital marketing campaigns would be advantageous
• Active involvement in reporting on digital marketing campaigns would be advantageous
• Platform certifications or relevant online learning certification would be advantageous
• A demonstratable understanding of social media monitoring, usage and optimization would be advantageous

Location

Closing Date