Job Location: Seoul

Company description

Diversity Statement

About the Role:

Main Responsibilities:

• Hold responsibility for yearly planning of instore and online activity for all brands/channels including e-commerce
• Develop structured activation formats cooperating with Marketing and Sales team aiming at enhancing overall shopper experience at store level for all brands/channels
• Enhance digital visibility customized to different platforms
• Manage comprehensive analytical activation performance analysis aimed at identifying key strengths and improvement area to focus on
• Define and implement tool to support strategic development of the retail mix : space, promotion, POS material, planogram (shelf, off shelf, check out, display)
• Work closely with BI to define best shopper activation scheme which generates the most value and efficient ROI by channel including ecommerce
• Manage end-to-end the entire POSM, co-pack and premiums related to operations (development, purchase and production)
• Work with external suppliers to ensure development of POSM single elements in fully compliance with internal policy
• Define full year budget for POSM activities and manages purchasing within the assigned budget and in full compliance with internal guideline
• Keep track record of POSM implementation and in-store activity
• Provide technical information and training to field force regarding the activation formats and elements
• Support sales team in the yearly negotiation with key suppliers POSM
• Ensure effective usage of promoters via strong training and activity mapping by promoter/store
• Develop and control a promoter scorecard to ensure the service is up to required standard
• Track daily activities via physical store checks and other tools to ensure flawless execution during key seasons
• Manage merchandisers activity in full alignment with sales team (channels/stores/etc)
• Ensure daily tracking of merchandising activity and provide related tracking to the relevant business units and stakeholders
• Provide support in the yearly negotiation with key suppliers of promoters and merchandising service
• Manage the administrative tool for the budget spending, provide budget monitoring and PO management

Who we are looking for:

• Bachelor degree in a business/marketing discipline
• Relevant experience in Trade Marketing or relevant field, gained preferably in FMCG environment
• Strong market knowledge: Traditional & Modern Trade, Impulse Channel, Channel & Customer planning, Point of Sales materials
• Strategic thinking with ability to establish long-term plan , analytical capabilities, insight orientated reporting, project management
• Proactivity, accountability, resilience, dynamism and self-motivation, growth mindset, time management and good people management and interpersonal skills
• Advanced MS Office skills
• Native in Korean, fluency in English, written and spoken, is required

How to be successful in the role and at Ferrero: