Job Description

About ZF Aftermarket:
As a division of the ZF Group, Aftermarket ensures that ZF’s world-leading OE expertise, knowledge and innovation is consistently carried forward into the aftermarket. Our customers satisfaction is our highest priority. We offer support in an ever-changing environment, creating sustainability for their businesses today and in the future. With tailored solutions, excellent quality parts and first-class services, we serve both the automotive and non-automotive markets with the ZF brand in industries as diverse as automotive, agriculture, construction, rail, marine, and wind.

This position can be filled at any location in Europe.

What you can look forward to as Head of Global Marketing (m/f/d) Commercial Verhicles Aftermarket Business Line:

• Customer Focus: Drive and deploy awareness creation towards the global customer base of the Commercial Vehicles Business Line. Owns the communication of the value proposition towards the customer audience incl. the relevant part within marketing communication calendar
• Communication: Defines standards and processes to drive effective communication (e.g. market info but not limited to) and driving effective portfolio growth communication internally & externally
• Messaging: Initiate & drive professional & advanced marketing campaigns for all audiences (fleets, workshops, distributors, etc.) in different media channels across all categories and regions for the eco-system of the CV business. Furthermore, ensure deployment of consistent market messaging and effective content marketing across all target groups and regions in order to enforce push effects and to trigger customer pull for all products and solutions
• Responsbility: Ensure and launch vehicle type and brand driven catalogues and promotional material as well as drive packaging coherence, labelling transactional use & anti-piracy strategy. Own the entire marketing budget, incl. the bonus and rebate related marketing plans for the Global CV Business Line respecting the regional needs and budgets
• Leadership: Develop an accountable, collaborative, diverse, entrepreneurial and passionate team

Your Profile as Head of Global Marketing (m/f/d) Commercial Verhicles Aftermarket Business Line:

• Education: University degree with the focus on Marketing, ideally MBA, similar degree or extensive experience in similar roles
• Experience: Several years of experience in Marketing (and/or) communications for both B2B and B2C and strong knowledge of marketing campaigns management
• Network: Robust marketing network and proven successful stakeholders relationship management as well as customer-centric attitude based on outside-in perspective combined with strong relationship management and influencing skills
• Leadership: Strong leadership skills and proven ability to lead in complex matrix organizations
• Language: Fluent English language skills, both written and oral