Business Unit: Marketing

Function: Marketing Management

Date: 5 Nov 2024

• Promotion of the value-added services Discovery Health offers members of the schemes we administer.
• Driving member engagement with these valued-added services to shift key health behaviours and improving health outcomes, across a range of audiences: members, healthcare professionals and advisers.

• Driving and defining the implementation of brand and communication strategy and solutions.
• Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
• Understanding the impact of that strategy across business.

• Unpack complex business needs and to provide creative solutions considering all stakeholders
• To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles
• To ensure that solutions are in line with Discovery marketing model
• Develop people through coaching (as required)
• Manage a budget
• Build and maintain relationships with key business stakeholders, both at a strategic and operational level
• Proactive
  • Bringing ideas to business

  • Doing feasibility studies and defining new ways of doing things

  • Measure impact and drive corrective action

  • Ensure effective implementation of plans

  • Manage conflict

• Reactive
  • Responding to business needs

  
  

• Different Discovery audiences
• Various media channels, including electronic
• Discovery’s products and business processes
• Key individuals in Discovery and who to go to for what
• Print and production processes (including timelines and costing)

• Convert technical information to audience appropriate communication
• Influence and persuade people to get things done
• Negotiate
• Present and sell your ideas
• Question processes, strategy and outputs
• Multi-task on multiple projects Leadership skills: Guide, develop and motivate others
• Make decisions
• Solve complex problems
• Build trusted partnerships
• Manage conflict
• Manage trade offs
• Instil confidence in others
• Communicate well in English both in writing and verbally

• Empathetic
• Diplomatic
• People and relationship focused
• Sociable
• Team player
• Seen as a trusted advisor by clients
• Resilient
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Tenacious and persistent
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Have initiative- being a self-starter
• Naturally inclined to work hard
• Action oriented (doer)
• Solution oriented
• Detail oriented
• Ability to think outside the box

• Minimum 3 year relevant undergraduate degree or diploma, honours preferable
• Minimum requirement for a life science and/or clinical qualification
• Preferable 3 years experience in Marketing, PR or Communication
• Relevant industry experience – healthcare, pharmaceuticals and/or financial services